From December 3rd through December 17th, the “Disney Princess: Heart of Gold” campaign will engage consumer participation via text messaging, by calling on the public to send a text message keyword to a special short-code phone number. In return, Disney will donate $1 for every text message that is received, for a grand total donation of up to $50,000.
Consumer participants in this mobile texting campaign will be automatically entered to win a grand prize consisting of Disney Princess products and a $10,000 donation in their name to the Toys for Tots chapter nearest them. Additionally, as a ‘golden thank you’ every participant will receive a phone call the next day with a special greeting from Cinderella herself! http://mobilecause.com/Cinderella.MobileCause.wav