The
Direct Marketing Association’s Nonprofit Federation is taking its first stab at raising funds through mobile marketing.
The Washington-based federation has partnered with MobileCause to enroll the National Law Enforcement Officers Memorial Fund, Food for the Hungry and Big Brothers/Big Sisters of Greater Kansas City in the first phase of a pilot program for mobile fundraising. All participating organizations are Nonprofit Federation members.
“The nonprofit sector, which counts on public support, always needs to look at the next generation of donors and donor choices and we believe mobile marketing has a great deal of potential in terms of fundraising, advocacy and engagement,” said Senny Boone (pictured here), executive director of the Nonprofit Federation. “The potential supporter is double opted-in so that we have a good idea of their interests and support.”
MobileCause, Tustin, CA, helps nonprofits and charities with strategies and tactics geared to raising funds for causes through mobile marketing.
In essence, MobileCause provides strategy, relationship management with the wireless carriers, execution and support, and reporting of the mobile components for this program. It offers the same level of services to all clients.
