Charlene Li of Forrester Research (and co-author of Groundswell) just released her emerging media predictions for 2009. At the top of the list? A mention of Charitable Giving:
Non-profits will recognize the potential of bringing on these virtual community organizers, especially their ability to raise money in tiny increments in a down economy. So despite a raging recession, charitable giving will new numerous new — albeit smaller — sources of contributions.
