Archive for April, 2009

Invisible Children Rescue Event this weekend draws huge crowds around the world.

Have you been Rescued? Invisible Children Night of Rescue event in 100 cities around the world.

Sample widget from Earth Day Event

Over 2,000 responses to mobile polls at Earth Day in DC. Click on the lower right corner to see the cool formatting options. There are also our Web-based versions (no mobile phone necessary).

MobileCause and Earth Day in DC this weekend!

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While 50,000 people enjoy the 5 hour event of concerts and presentations tomorrow, I’ll be stuck in a trailer operating our text2screen services for the Jumbo-trons and the three web site that will be live streaming the event from the National Mall in Washington DC.

We’ll be doing 20 polls throughout the day. I’d invite you all to participate, but quite frankly, we don’t need to max our servers any more than necessary. To do the web polls, go to the EartDay site and click below our little widget. http://earthday.net/

Additionally, they (Earthday Network) decided last minute that they needed to offer a text petition for the Waxman-Markey Bill. So, superman MobileCause Operations Director, George Morales set up two keywords and shortcodes in speedy time!
Join the Green Generation by texting GREENGEN to 27138
and texting EARTH to 27138.
I’ll keep you posted on more to come!

Estimated $5 Million Raised via Text Donations this Year

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Why ask potential donors to pull out their checkbook or credit card when they are inclined to give?

As I mentioned in a blog post months ago, Micro-Giving will be the hottest fundraising trend of 2009. According to an article today, VeriSign and the Mobile Giving Foundation expect that more than $5 million will be raised this year via mobile charitable giving.

Text donations (MobileCause is one of the few ASPs provisioned thru all major carriers) take a matter of seconds for web-savvy Gen-Y-ers and the charge shows up on their phone bill.

As MobileCause has been doing for the past 3 years with our Text2Broadcast platform, more nonprofits will also encourage donors to opt into mobile programs to receive alerts, updates and news of events through SMS messages. Personalized messages will also improve the relationship between nonprofit and donor, especially in these hard economic times when charities normally struggle for funds and attention.

Read more about this and other mobile trends in today’s article on Mobile Marketing.