Archive for category giving

Will that be Mobile or Plastic?

My wife kind of freaked out over the new TV Commercial for Chase Bank. It shows a newlywed couple on their honeymoon…in bed…doing the unthinkable.

They were gleefully opening the cards they had received from their wedding guests and using their mobile phone to take photos of the checks…and instantly depositing them in their bank account electronically. Gasp. What is this world coming to?

Mobile donations and now mobile banking? According to Mercatus LLC, a mobile finance consulting firm, more than half of U.S. consumers, and almost 80 percent of those between the ages of 18 and 34, will use mobile financial services within five years.

But we’re not stopping there. We can now use our mobile phones to make purchases.

Visa and MasterCard are cashing in as people abandon cash and paper checks for cards and electronic payments, which now account for more than half of U.S. consumer purchases, according to the Nilson Report.

Interchange fees on credit and debit cards exceed $40 billion a year and average about 1 percent to 2 percent of every transaction. Afterall, “Visa is everywhere you want to be.” of course…so is your phone.

So is it any surprise that the phone carriers are looking for another way to get into our pocket? Even if they have to–yikes–hold the competition’s hands to do it. Yes, AT&T and Verizon Wireless are planning a big move into wireless electronic payments, a sector currently dominated by PayPal, Visa, MasterCard and American Express. Bloomberg reports that “a trial in the Atlanta area would be the carriers’ biggest effort to spur mobile payments in the U.S. and supplant more than 1 billion plastic cards in American wallets.”

The system will allow people to complete their purchases in stores with just a wave of their smartphones. Retailers who pay a small percent of each credit card transaction to Visa or MasterCard may be ready to help the new venture if it will mean a reduction in their fees.

The truth is, Cellular carriers need to find more ways to make money in the U.S. as their subscription growth slows. Sprint-Nextel, AT&T, Verizon Wireless and T-Mobile have about 275 million customers among them. Each levies charges on data transfers and video services, but at some point these will cap out as well. And the heated competition among the carriers pushes down prices as customers shop for the least expensive plans.

“Mobile payments are the logical next step for consumers,” said Mark Siegel, a spokesman for Dallas-based AT&T.

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Video: TV Star Kim Cattrall Supports the Eleven Eleven Campaign

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The Eleven Eleven Campaign — a two year effort asking 11 million Americans to contribute at least $11 in support of Veterans service organizations and charities. The campaign culminates on Veterans Day, 2011: 11/11/11.

Blog by Kim Cattrall:
“Once the parades have passed and our wars have faded from the news, how we treat our returning soldiers and their families is the measure of our country’s character.

Unfortunately, Veterans Day — which began more than half a century ago as a profound national holiday — has now become little more than a day for people to skip work or a chance for shoppers to find a good sale.

We should do better than that. And beginning today, we can.” read more

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NASCAR champ Jeff Gordon announces a new MobileCause text donation campaign to honor Heroes.

New MobileCause donation campaign with Jeff Gordon. You can help by texting the word HERO to 20222 with your mobile phone to donate $5.

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As part of its law enforcement appreciation day, Dover International Speedway is teaming up with the National Law Enforcement Officers Memorial Fund and MobileCause to raise awareness of the service and sacrifice of our nations law enforcement officers and raise money for the NLEOMF. During the race, driver Jeff Gordon will honor Americas law enforcement heroes by showing his support for the National Law Enforcement Museum. The TV panel on his No. 24 DuPont Chevrolet will carry a banner featuring the Museums website, PoliceMuseum.org.

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$450,000 raised in one night thru Text Donations

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LOS ANGELES (AP) — Alicia Keys wants $5 from every “American Idol” fan.

In one night, the amount raised via text donations eclipsed the total money raised in all of 2008. And not a single check was written or credit card was used!

The Grammy-winning singer appeared on the American Idol show last Wednesday to urge viewers to support the Text ALIVE Challenge, which aims to bring medicine and medical care to children and families with HIV/AIDS in Africa and India.

Keys asked fans to text the word “alive” to donate $5 to Keep a Child Alive, the charity she co-founded and for which she serves as global ambassador. She also introduced a beneficiary of the charity, 15-year-old Rwandan rapper Noah, who performed on the show.

If you know of a great cause, let us know! We love to set up a mobile giving campaigns for worthy causes.

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Estimated $5 Million Raised via Text Donations this Year

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Why ask potential donors to pull out their checkbook or credit card when they are inclined to give?

As I mentioned in a blog post months ago, Micro-Giving will be the hottest fundraising trend of 2009. According to an article today, VeriSign and the Mobile Giving Foundation expect that more than $5 million will be raised this year via mobile charitable giving.

Text donations (MobileCause is one of the few ASPs provisioned thru all major carriers) take a matter of seconds for web-savvy Gen-Y-ers and the charge shows up on their phone bill.

As MobileCause has been doing for the past 3 years with our Text2Broadcast platform, more nonprofits will also encourage donors to opt into mobile programs to receive alerts, updates and news of events through SMS messages. Personalized messages will also improve the relationship between nonprofit and donor, especially in these hard economic times when charities normally struggle for funds and attention.

Read more about this and other mobile trends in today’s article on Mobile Marketing.

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Check out this SlideShare Presentation of MobileCause Services

http://tinyurl.com/8cg7ja

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