Archive for category mobile

Kelly Ripa Launches Text-A-Thon Campaign with MobileCause to benefit Ovarian Cancer Research

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During September, Ovarian Cancer Awareness Month, you can help us raise funds and awareness to support the Ovarian Cancer Research Fund. Donate $5 now to help fund research to find a cure.Plus, every day you log on to Kelly Confidential, you’ll be entered for a chance to win a front load washer and dryer in Turquoise Sky, the color inspired by the teal ribbon of ovarian cancer awareness.

MobileCause provided the Text2Give solution that allows donations to be made through a caller’s mobile phone.

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75% of the World’s Messages Sent by Mobile

from eMarketer Daily

Worldwide communication in the future will be done through mobile devices.

According to TNS Global, 74% of the world’s digital messages were sent through a mobile device in January 2009, a 15% increase over the previous year.

Percent of Digital Messages Worldwide that Are Sent from a Mobile Device, January 2008 & January 2009

In emerging markets, the trend is even more dramatic; nine out of 10 messages are sent via mobile.

Some of the growth can be attributed to mobile instant messaging. Thirteen percent of all mobile subscribers used the feature, but 41% of smartphone users did so.

Mobile Instant Messaging (MIM) Usage Among Smartphone and Total Mobile Phone Users Worldwide, January 2008 & January 2009 (% of total)

Other increases in mobile usage can be attributed to the abandonment of fixed-line telephones.

“As mobile devices slowly take away usage share from fixed services in developed markets, in emerging markets consumers are more likely to by-pass fixed communications altogether and go straight to mobiles,” said Sam Curtis of TNS.

As for developed countries, the PC e-mail remains the most popular message method, but its use is waning.

In Japan, 40 out of 100 e-mails sent are from a mobile device. In North America, 69% of those using e-mail on their mobile phone use it daily, high compared with 43% worldwide.

full article

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Giving Predictions for 2009

Charlene Li of Forrester Research (and co-author of Groundswell) just released her emerging media predictions for 2009. At the top of the list? A mention of Charitable Giving:

Non-profits will recognize the potential of bringing on these virtual community organizers, especially their ability to raise money in tiny increments in a down economy. So despite a raging recession, charitable giving will new numerous new — albeit smaller — sources of contributions.

read more

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