FrontGate Media; announced today an agreement with MobileGive.us to provide text-based, mobile fundraising strategy and services to the faith-based market.
According to the Mobile Giving Foundation, an astonishing $30 million has been raised for Haiti relief via text donations. That’s a six-fold increase over all of 2009. With 3.6 billion worldwide text message subscribers and more than 60% reported as “active texters,” mobile fundraising has quickly emerged as a critical part of an overall fundraising strategy for non- profits of any size. The ability to connect with audiences at the moment of emotional engagement has proven to be most effective through mobile text messaging (SMS). SMS texts have an estimated 90% or more read rate and offer a highly secure environment for communication without suffering the spam issues that plague email. In fact, McAfee reports that spam constitutes fully 92% of all email.
FrontGate Media’s partnership with MobileGive.us combines the media reach and marketing experience of FrontGate with MobileGive’s deep expertise in mobile fundraising. The resulting partnership enables ministries, charities, and churches to make an immediate leap of growth in both experience and in utilization of one of the top mobile giving platforms available.
“It’s this simple: I like seeing charities increase their revenue. As a media group, we have been consistent in our execution to be technologically relevant. MobileGive’s expertise and services equip us with the ability to serve any charity and increase their revenue stream.” states Scott A. Shuford, CEO of FrontGate Media.
